North America’s largest concert promoters, Live Nation and AEG, have recommended halting all tours around the world until April, and asking artists to return home amid growing concerns.
The competitors aligned with some of the largest booking agencies in the continent for a unified statement from Live Nation executives, AEG, Creative Artists Agency (CAA), William Morris Endeavor (WME), Paradigm, and United Talent Agency (UTA). The statement revealed that all of the companies are working together to create best practices to protect artists, fans, and staff in the concert industry.
Live Nation has suspended all concert tours, effective nearly immediately, in response to the coronavirus pandemic https://t.co/R9hIukqkLv
— New York Times Arts (@nytimesarts) March 12, 2020
“The world’s leading forces in live entertainment have come together to form a global task force to drive strategic support and unified direction ensuring precautionary efforts and ongoing protocol are in the best interest of artists, fans, staff, and the global community,” the statement read. “At this time, we collectively recommend large scale events through the end of March be postponed.”
“We continue to support that small-scale events follow guidance set by their local government officials,” the statement continued. “We feel fortunate to have the flexibility to reschedule concerts, festivals, and live events as needed, and look forward to connecting fans with all their favourite artists and live entertainment soon.”
Live Nation told its employees that the touring suspension would last until the end of the month, according to the Rolling Stone, other than a few shows on Thursday and Friday. The company will re-evaluate in April, and are aiming to resume touring in May or June.