Premier Doug Ford’s campaign promise to bring back “buck-a-beer” comes into effect in Ontario, bringing the minimum price of a bottle or can of beer to $1 from $1.25. Thus far three brewers in Ontario have indicated that they will take part in the initiative, with numerous others denounced the plan.
President’s Choice will offer its beer for $1 per bottle in the Beer Store, while Prince Edward County’s Barley Days Brewery and Etobicoke-based Cool Beer Brewing will sell product at $1 to gain prime visibility in LCBO stores and/or advertising in the store’s magazine.
— Cool Beer Brewing Co (@CoolBeerBrewery) August 27, 2018
Some brewers have been critical of the province’s “buck-a-beer” program. Adin Wener, vice president of sales for Toronto’s Henderson Brewing Co., called Ford’s campaign a “race to the bottom,” adding “I think we’re all about quality and expensive ingredients.”
Great Lake Brewery spokesperson Tony Burtch said the campaign “diminishes your brand, it diminishes your perception in the public of having good-quality crafted beer.”
Will you be taking advantage of the province’s move to sell beer at a discount?