Exercise equipment company Peloton has announced a voluntary recall of both of its treadmill machines after one child died and numerous reports of other injuries customers have suffered while using the products. The company is advising owners of its Tread and Tread+ machines to stop using the equipment and contact Peloton for a full refund.
The decision to issue the recall comes after the company previously pushed back on warnings from The United States Consumer Product Safety Commission. Upwards of 70 incidents have been reported, including at least 29 reports of cuts, broken bones, and other injuries from being pulled under the back of the treadmill.
— Lauren Thomas (@laurenthomas) May 5, 2021
Peloton CEO John Foley issued a statement with the CPSC, offering an apology for not cooperating with the commission’s request earlier.
“The decision to recall both products was the right thing to do for Peloton’s Members and their families,” Foley said. “I want to be clear, Peloton made a mistake in our initial response to the Consumer Product Safety Commission’s request that we recall the Tread+. We should have engaged more productively with them from the outset. For that, I apologize. Today’s announcement reflects our recognition that, by working closely with the CPSC, we can increase safety awareness for our Members. We believe strongly in the future of at-home connected fitness and are committed to work with the CPSC to set new industry safety standards for treadmills. We have a desire and a responsibility to be an industry leader in product safety.”
The CPSC highlighted a major difference in the design of Peloton’s treadmills compared to others available on the market, noting its “unusual belt design that uses individual rigid rubberized slats or treads that are interlocked and ride on a rail.”
Peloton’s stock price took a dive Wednesday morning following the announcement. The company reported $1.8 billion in revenue for 2020.