There’s been a recent string of interactive music videos (Bob Dylan, Arcade Fire, QOTSA to name a few), and the newest addition is from superproducer / singer Pharrell Williams. Interactive videos create an experience around a song, allowing the listener to take part in the music video and develop a stronger relationship with that song. But Pharrell’s new release isn’t any ordinary interactive video; it’s the world’s first 24 hour music video.
24hoursofhappy.com is exactly that – 24 hours of Pharrell’s song “Happy” looped to clips of people dancing, skipping, bowling, skateboarding, or whatever it is that happy people do. The video begins at the local time of the viewer with the ability to fast forward, rewind and jump around to different times of the day with the option to share moments on Facebook or Twitter. The footage was filmed across eight miles of LA over eleven days with more than 400 dancing extras. Look out for cameos from Magic Johnson, Steve Carell, Jimmy Kimmel, Tyler, the Creator, Odd Future, Earl Sweatshirt, and Steve Martin.
Check out the interactive video here or watch the official music video below: