Play The New Okkervil River Video Game

Okkervil River continues lead the way in music promotion

Texan storytellers, Okkervil River, invite you to play The Silver Gymnasium: The Game. The 8-bit point-and-click adventure game is yet another piece in the band’s ongoing promotion of their seventh album, The Silver Gymnasium.

The band’s seventh album, The Silver Gymnasium, tells the nostalgic story of lead singer Will Sheff’s childhood in Meridan, New Hampshire. Sheff invited fans to explore Meridan via an interactive map, and now he’s teamed up with Benjamin Miles from Eyes and Ears to build a video game to promote the record. The Silver Gymnasium: The Game is an episodic adventure with throwback graphics and a soundtrack based off music from the album. The first episode can be played on any Internet browser now while new ones will be available every two weeks.

Sticking to the theme of nostalgia, Okkervil River premiered new songs from the album at various open mic nights around New Hampshire, just as Sheff used to do in his high school days. Watch the video below:

Okkervil River has used creative promotional ideas in the past that always lend to an album’s overarching theme. Back in 2008, the band released The Stand Ins, the sequel to The Stage Names, conceptualized from the film industry term “stand in,” where a person substitutes an actor to set up the shot. To promote the album, they put out a series of videos where other artists acted as stand ins for Okkervil River and performed new songs before the originals were released. A.C. Newman from New Pornographers and Bon Iver were among the eight stand ins – watch their videos below.

The Silver Gymnasium comes out September 17 via ATO.