Pup is partnering with Whitby’s Town Brewery to release craft beer for charity

The beer will be available online and at Town Brewery as of February 21

Local punk rockers PUP are partnering with Whitby’s Town Brewery to make a “Community Brew,” where a percentage of the proceeds will go toward Sistering Toronto.

The new brew will be a Kveik Pale Ale called “Scorpion Hill,” named after the band’s fifth track on Morbid Stuff. Kveik is an ancient yeast used in Norway that is currently gaining popularity in North American brewing. The beer will be made available on February 21st online and at Town Brewery and on February 22nd at PUP’s sold out show at the Oshawa Music Hall.

“When an awesome spot like Town Brewery asks if you want to be involved in a beer-related charity intiative, the answer is obvious,” PUP’s Zack Mykula says. “Especially when it benefits such an amazing group as Sistering. Working on behalf of women in need in the Toronto area, be they homeless, marginalized or socially isolated, their cause of compassion is very close to our hearts.”

Sistering is a multi-service agency for at-risk, socially isolated women and trans people who are homeless or precariously housed in Toronto.

“We’re all big fans of the band (PUP) here at the brewery and we thought, since they are known for their charity work in the past, we should just reach out to the guys and see if they’d be down to help brew a beer for a good cause,” Town Brewery co-founder Jeff Talmey explains in a statement. “It helps that they love good beer, and we’re excited to make something interesting, that aligns with our values.”