While Run The Jewels are sitting on their fourth album, RTJ4, the duo of Killer Mike and El-P have delivered a new video to whet your appetite. The Brian and Vanessa Beletic-directed video for “Ooh LA LA” sees Run The Jewels burn a pile of money and credit cards in the streets, accompanied by Greg Nice, DJ Premier, and Rage Against The Machine frontman Zach de la Rocha.
There is not currently a release date for RTJ4, but the pair have released two singles thus far. “The Yankee And The Brave (ep. 4)” arrived on March 22, with “Ooh LA LA” following on March 25.
Watch the new video for “Ooh LA LA” below.
Run The Jewels shared an official statement along with the video.
we shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight.
in conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
this video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.
ps: we’d like to thank everyone who busted their ass to make this happen from directors Brian and Vanessa Beletic to line producer Cat Restrepo to editor Biff Butler to the wonderful folks at The Mill who handled post production as well as everyone involved in shooting, prepping and executing this video. you guys gave us so much of your energy and talent during this crazy fucking time to make it all come together and we are truly grateful.