Major companies like Procter & Gamble Co, Unilever Plc, and The Body Shop are introducing refillable options for more products, including face cream and deodorant, an in attempt to cut waste from single-use containters.
P&G has revealed that it’s invested millions in making and testing refill containers for detergents, and they are now trying to push them into beauty and body care refills. First, P&G recently offered some Olay face cream jars with refill pouches on Olay.com, and they plan to expand the sales of pouches into Europe in early 2020. “We’re learning on our legs so I don’t know that we’re in a position to say, ‘Hey, here’s the magic to selling refills,” P&G spokesperson Damon Jones explains, according to CBC.
Times have changed and consumers are now more aware of reducing waste, so we are considering ways of re-introducing it.🤞🌍 We are committed to reducing impact on the environment and are also undergoing a review of sustainable packaging, too. 😊 – Sandra
— The Body Shop UK (@TheBodyShopUK) July 22, 2019
The Body Shop also plans to roll out their very own “refill stations” across the world next year, which would give shoppers the opportunity to purchase reusable metal containers that they can fill with Body Shop shower gels or creams. In fact, The Body Shop originally sold refills in the early 1990s, but discontinued them in 2003 as a result of a lack of demand.
In October, Unilever also announced that it planned to launch refill sticks of Dove deodorants on Loopstore.com, which is operated by recycling company TerraCycle.
Lead photo courtesy of bargainmoose.