HomeMusicShad celebrates 'beautifully imperfect selves' on new single 'Black Averageness'

Shad celebrates ‘beautifully imperfect selves’ on new single ‘Black Averageness’

Toronto rapper Shad has shared a video for his new single “Black Averageness.”

The track comes from his new album, TAO, which is out this Friday, October 1st via Secret City Records. “Black Averageness” revolves around an uplifting instrumental, as Shad celebrates “beautifully imperfect selves.” The accompanying clip follows Shad as he finds the beauty in mundane daily tasks.

“‘Black Averageness’ is just a fun celebration of our beautifully imperfect selves in a society that still struggles to see our humanity,” Shad explains. “As vital as it is to elevate Black Excellence and to address the harsh realities that we disproportionately experience, I think it’s also helpful to affirm our inherent dignity as ordinary human beings and to create more space for us to enjoy life with all its inevitable ups and downs, successes and failures. As usual, I think I say it best in the music: ‘I’m a man – why would I want to be a GOAT? I just want to see us cope. We’re either stars or we’re broke… I’m like nope: I have every right to be like a B or a C with a durag on while I ski.”

Watch the video for “Black Averageness” below.

“Black Averageness” follows previously released singles “Body (No Reason),” “Storm,” and “Out of Touch (feat. Phoenix Pagliacci).”

“I’m still very much an album artist – I need some kind of overarching idea to really get me going as a writer,” Shad explains of TAO. “And the thing that inspired this record was this image in my mind of a circle, but it’s getting fragmented, and then those fragmented pieces start floating away from each other. That felt to me like a picture of what’s happening to us individually and collectively.

Revisit the tracklist for TAO below.

TAO Tracklist:

01 – “Out Of Touch”
02 – “GOD”
03 – “Work”
04 – “TAO Pt 1”
05 – “Slot Machines”
06 – “Slow”
07 – “Body (No Reason)”
08 – “Storm”
09 – “TAO Pt 2”
10 – “Black Averageness”
11 – “Garçon”
12 – “TAO Pt 3”
Lead photo courtesy of Justin Broadbent.

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