Ancestry is teaming up with Spotify so that anyone who has ever submitted one of Ancestry’s at-home DNA tests can link their account with Spotify to get a personalized playlist that takes your taste of music and adds in some tunes that are culturally significant to your ancestral ties.
“How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that,” Ancestry Executive Vice president and Chief Marketing Officer Vineet Mehra told Quartz. The companies hope to encourage their audience to discover the soundtrack of their heritage.
Benin and Togo have some of the deepest, funkiest sounds in all of West Africa. The stew of styles includes a mix of American Funk and Soul, along with Agbadja, Afrobeat, Curious what your DNA sounds like? Get your Ancestry X @Spotify playlist today: https://t.co/WfbwHMOYVr pic.twitter.com/HDZKBHlQeg
— Ancestry (@Ancestry) September 21, 2018
Ancestry’s terms of service do ask you to give up partial rights to govern how the company uses your DNA, including damages that may come as a result, but it also provides a clever way to find new music and potentially learn about the cultures that you come from.