Spotify is acquiring podcast creators Gimlet Media and Anchor

Gimlet is renowned for 'Homecoming' and 'Reply All'

Music streaming service Spotify has revealed that they’ll be acquiring podcasting-related tool provider Anchor, and podcast creator Gimlet Media, known for Homecoming and Reply All, according to the Hollywood Reporter.
 


Although Spotify didn’t reveal the terms of the purchases, the deals are expected to close within the first quarter.

“With these acquisitions, Spotify is positioned to become both the premier producer of podcasts and the leading platform for podcast creators,” the firm said to the Hollywood Reporter. “Gimlet will bring to Spotify its best-in-class podcast studio with dedicated IP development, production, and advertising capabilities. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base.”

Spotify co-founder and CEO Daniel Ek hopes that the acquisitions will help the streaming service become the world’s leading audio platform, expanding the listening experience to podcast content.