On January 20th, SZA announced her latest project on Instagram: a hotline where fans can call and cry about things.
In a new self-directed video, which was shot by Blair Caldwell, SZA revealed that 888-808-0CRY is “a place for us.” The video comes packed with nostalgic 90s-style clips of women crying on the phone, and was accompanied by the caption, “Uhh, random I made a hotline to cry n laugh n talk w chall.”
In a tweet, SZA said that over 60,000 calls were made in just the first five hours.
Okay sooo we’re over 60’000 + calls in and increasing / crashing lol ! 😨🥺🙏🏾 making some changes like extending the meditation audio + a few other things!! I’ll see u back on Friday when its time to talk to MEEEEEE!! ☺️I love you sleep well 💜
— SZA (@sza) January 21, 2021
The hotline provides custom meditations and resources to anyone who is struggling, and on Friday, SZA herself will be taking calls.
Check out the video announcement below.