Following this month’s announcement that Target will be “phasing out gender-based signage and labelling” in its toy sections, some customers have suggested that the store is attempting to be too “politically correct” and that it’ll be hard to find the right merchandise. And some now ex-customers have taken to the department store’s Facebook page to voice those complaints.

Facebook user Mike Melgaard decided to take things into his own hands. He created an alternate Facebook account with the name “Ask ForHelp” and the Target bullseye as its profile picture and began replying to complaints. Take a look below.

From making fun of people’s names to calling them out for their extreme right-wingism, Melgaard was ruthless.

 
To make the angry even angrier, Ask ForHelp hilariously told some customers the store would be taking the sign-removal strategy all the way to the bathrooms, and poked fun at how little an effect threatening to take your business elsewhere has on a corporation as huge as Target.

The real Target seemed to love Melgaard’s work: they posted a photo captioned “Remember when Trolls were the kings of the world? Woo hoo! They’re back and only at Target stores.”

You win the Internet, Target.