Multi-instrumentalist and singer-songwriter Tash Sultana has just launched a new booking agency called Lonely Lands with co-managers, UNIFIED Music Group CEO Jaddan Comerford and Lemon Tree Music co-founder Regan Lethbridge.
The former busker has crossed over into the business side of the music industry, helming Lonely Lands Agency in Melbourne, Australia. “Artists have more control over their careers now more than ever before,” Sultana explained to Billboard. “We have a lot more say in how our careers shape up working in conjunction with outside labels, management, etc.” As a result, the agency was a natural progression for the artist.
The stacked agency, based at UNIFIED’s headquartiers in Richmond, comes with a full roster featuring a variety of artists like Ocean Alley, The Pinheads, Ziggy Alberts, and, of course, Sultana. “I think it will be like anything Tash does,” Comerford explained to Billboard. “It will be authentic and it will be about doing the best thing for the artist.”