HomeNews & LifestyleThe ‘Brokini’ Is The Latest Swimwear Craze For Men!

The ‘Brokini’ Is The Latest Swimwear Craze For Men!

Say Hello To The Brokini

The brokini is marketed as the bathing suit that may attract wanted attention. And it seems to be doing its job.

With recent articles in Esquire and a bunch of other local and international media, it sounds like the company is going to do just fine. Even if the purchases are largely for comedic affect.

So this coming summer, when you’re on the beach (not the beaches), look out for these and give whoever is wearing it the attention they so desperately desire.

Where Did The Idea For The Brokini Come From?

A couple of bros in Toronto were basically sitting around thinking of how they could be more obnoxious. As a result, they came up with this hilarious Brokini.

Last year, among the Covid debacle and a bunch of other things going wrong, two men from Toronto decided to launch a thing. They actually saw a wrestling leotard online, and thought that it would make a great bathing suit.

So they got to work! They located a manufacturer, and created 250 pieces. In the first few weeks, they didn’t sell very many at all. But after they got some momentum, orders started rolling in.

Now, they’re filling backorders of Brokinis all over the world.

Is This Really The “Future” Of Men’s Swimwear?

It’s an interesting question, really.

The Brokini actually resembles old-fashioned men’s swimwear more than it does a bikini. However, the marketing and the ideas behind it are certainly new-age.

“the brokini is a supposed bikini for men that exists because 2020 has yet to tire of depleting your soul.” – Esquire

 

Whether you’re a fan or you want to buy this for a joke, you can get your Brokini here.

brokinis

brokinis
Image: @brokinis on Instagram
brokinis
Image: @brokinis on Instagram
brokinis
Image: @brokinis on Instagram
brokinis
Image: @brokinis on Instagram
brokinis
Image: @brokinis on Instagram

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