The Toronto Raptors have just renamed their practice facility to the OVO Athletic Centre as part of their partnership with Toronto-born rapper, Drake. OVO is an acronym for “October’s Very Own,” and serves as the name of a record label and clothing line co-founded by the artist.
Almost six years ago, Drake was named the basketball team’s “global ambassador,” and has been thoroughly involved with The Raptors ever since. The rebranded facility is located at Exhibition Place, and it was originally called the BioSteel Centre until it was later renamed the Toronto Raptors Training Centre.
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Introducing the OVO Athletic Centre, the official training facility for the Toronto Raptors. ?? just wanted to add that I am so proud of my brothers and so proud to be from this city I swear this one feels like a high school dream and it’s a blessing to be able to raise up the levels and make the human mind stretch when it comes to thinking about what is possible in your lifetime!! Much love to everyone involved
The building’s rebranding will feature OVO Athletic Center signage both throughout and outside of the facility, and the team’s practice jerseys will have the OVO owl logo on the upper left chest.
“Drake and OVO are an important part of our city’s landscape, our team’s identity, and our plans to bring a championship to Toronto,” Raptors president Masai Ujiri explained in a statement. “With each step of our partnership over the last five and a half years, we have worked together to build a winning basketball program in Toronto and deliver for our fans and community.”