Another iconic Toronto venue is changing names as a result of a new “strategic partnership.” As of September 15th, 2019, The Sony Centre for the Performing Arts will be named the Meridian Hall.
The Sony Centre is set to become Meridian Centre, marking the venue's 187th name change since I was born. #Toronto
— Dave™ (@d_phrase) January 21, 2019
Ontario’s largest credit union, Meridian, has bought the naming rights for both the Sony Centre and for North York’s Toronto Centre for the Arts, which will be named the “Meridian Arts Centre.” Over 15 years, the credit union intends to distribute $30.75 million across both of the centres.
The deal doesn’t just include naming rights, but it will fully integrate Meridian branding and content at both venues and on their websites and social media.
Mayor Tory was on hand for changes in Toronto’s live theatre community. @MeridianCU is the new long term partner for #TOlive. The Sony Centre for the Performing Arts will become Meridian Hall. @CityNews pic.twitter.com/f2wpS1CH8g
— Tony Fera (@tonyfera1) January 21, 2019
“This has been a project long in the works and I believe it is the right and logical next step forward for our theatres,” Mayor John Tory stated in a press release. “This new partnership will help build our community and ensure our theatres are strong, vibrant, creative places in our city.”