The Sony Centre has just been renamed after a credit union

The iconic venue will now be known as Meridian Hall

Another iconic Toronto venue is changing names as a result of a new “strategic partnership.” As of September 15th, 2019, The Sony Centre for the Performing Arts will be named the Meridian Hall.

Ontario’s largest credit union, Meridian, has bought the naming rights for both the Sony Centre and for North York’s Toronto Centre for the Arts, which will be named the “Meridian Arts Centre.” Over 15 years, the credit union intends to distribute $30.75 million across both of the centres.

The deal doesn’t just include naming rights, but it will fully integrate Meridian branding and content at both venues and on their websites and social media.

“This has been a project long in the works and I believe it is the right and logical next step forward for our theatres,” Mayor John Tory stated in a press release. “This new partnership will help build our community and ensure our theatres are strong, vibrant, creative places in our city.”