Kendrick Lamar’s 2015 album To Pimp A Butterfly was deemed a hiphop classic by many within hours of its Beyoncé-style drop, sans marketing or promotion. But the tracks aren’t the only thing being talked about.
Recently, the topic of discussion has been the tiny bit of braille text found inside the physical copy of the CD’s booklet.
The text translates literally into “A Kendrick By Letter Blank Lamar.” Mix it up a little and it reads “A Blank Letter By Kendrick Lamar.” This is consistent with the extended title of his previous album good kid, m.A.A.d city, which read “A Short Film By Kendrick Lamar.”
The rapper finds irony in the way the general public would have a hard time seeing this Easter egg, given that it’s written for the seeing impaired.
In the less than two months since its release, listeners have debated the meaning behind the album artwork and the name itself. Lamar has stated that To Pimp A Butterfly is not a play on To Kill A Mockingbird, but the name still draws questions. In an interview with Mass Appeal, the rapper declared the album to be symbolic of the struggle of the black community in the U.S. The name, to Lamar, means “to pimp something from a negative place and take it to a positive place.”