Tidal launches $1 million ‘unplugged’ grant in support of developing artists

The grants will cover living expenses, equipment, studio time, and more

Tidal is working with philanthropists Mark Lampert and Robert Nelsen to produce Tidal Unplugged, a new $1 million artist grant that’s committed to supporting and building developing musicians’ careers.

The initiative, which is funded by a donation from Lampert and Nelsen, will begin in Detroit. There, local artists can submit their music through Tidal to be awarded with part of the grant, and selected artists will work with the Tidal Unplugged team to work on a personalized program that will cover resources to further their career. These resources will include living expenses, equipment, studio time, and more.

The initiative will also offer up access to professional recording resources. “The TIDAL Rising program is incredibly special to everyone at TIDAL – from the interns to the artist-owners,” Tidal Senior Vice President of artist relations Jason Kpana explains in a statement. “We recognize the power of streaming and the importance of supporting and encouraging musicians. Being able to expand the program to support musicians in an authentic and substantial way is truly an honour.”

Detroit residents are able to apply for the grant starting on March 1st here. Artists from all genres are encouraged to submit, but the music must be performed acoustically or a capella.

Finalists will be announced in May, and selected acts will develop and complete four songs for distribution that will premiere exclusively on Tidal. The program will end with a showcase concert in November, where the selected artists will perform the tracks they completed.