TikTok has inked a deal with Prince’s estate to license the late musician’s entire catalogue for use on the popular app. Much of the artist’s music had been absent from streaming services until after his death in 2016.
Both the company and Prince’s estate hope that the deal serves as an introduction to his music for a younger audience.
— The Verge (@verge) June 26, 2020
“Prince was known for breaking boundaries and TikTok has proven to do so as well. With the addition of Prince’s full catalogue on TikTok, it is our hope that a new generation of global fans can find meaning in Prince’s music, and be inspired to create,” Troy Carter, the entertainment adviser for the Prince estate, said in a statement.
While Prince’s music has since hit popular streaming services such as Spotify and Apple Music, TikTok is the first short-form video app to gain access to his catalogue.