Tim Hortons is launching a Timbits cereal across the country.
The famed Canadian coffee company has joined forces with Post Consumer Brands, who is behind Honey Bunches of Oats, Shreddies, and more, to create a cereal based on their tiny, bite-sized donuts. Early this year, Timbits Chocolate Glazed Cereal and Timbits Birthday Cake Cereal will be released in major grocery stores across Canada.
— Jon Mace (@jonmacelive) January 6, 2020
“We all know how hard it is to resist Timbits, so we are very excited to be able to bring the fun of enjoying Tibits to cereal bowls across the country,” Post Foods Canada Vice President of Marketing David Bagozzi explains in a release. “I know from my own experience how beloved Timbits are – based entirely on how quickly they disappear whenever someone brings a box into the office!”