Super Bowl ads are somewhat of a sporting event phenomenon. Since 2016 the cost of running a 30-second ad has increased, with this year’s price sitting at about five million dollars. These commercials have become so popular that we now expect Super Bowl ads to be television’s best, with companies striving to meet increasingly higher standards each year.
This year’s ads were no exception. Checkout our list of the top five Super Bowl ads of 2017.
This Audi ad explored the gender wage gap through the narration of a father watching his daughter kick butt at a soap box car race. Check out the full ad below.
It’s a 10 Haircare
It’s a 10 Haircare made a statement about diversity while also appearing to poke fun at President Trump’s notorious bad hair. Watch the video below.
Budweiser “Born the Hard Way”
Budweiser told the story of German co-founder and immigrant Adolphus Busch, who traveled to America in 1857. The ad shows his journey and the prejudices he faced along the way, along with his teaming up with Eberhard Anheuser to brew Budweiser.
Kia “Hero’s Journey”
This Kia commercial starring Melissa McCarthy provided a much needed laugh in the midst of an influx of heavily political ads. In this ad McCarthy used her uncanny knack for slapstick comedy to portray an eco warrior that just can’t catch a break.
84 Lumber “Journey 84”
After airing the first part to this commercial, 84 Lumber’s site crashed. The company wasn’t allowed to show the full thing during the Super Bowl, so they included a “Too be continued” and aired the rest of it on their site, which couldn’t handle the masses of Super Bowl fans that needed to satisfy their curiosity. Check it out below.