Toronto Fashion Week, the annual event held in the spring each year is being cancelled indefinitely.
The week long celebration of fashion run by IMG Canada in coordination with IMG Fashion, has decided to cancel it’s Toronto event. IMG Fashion runs major fashion weeks international cities such as: New York City, London, Berlin and Sydney and in three major Canadian cities: Vancouver, Halifax and Edmonton. However, the loss of this fashion event in Toronto will have a large effect on the on the local fashion community.
TFW recently ended its partnership with World Mastercard, and while it wasn’t expected to have an overwhelming effect, senior vice-president and managing director of IMG Fashion Events & Properties, Catherine Bennett explained it’s impact:
“We really felt that our Canadian fashion footprint was not generating the local commercial funding that we really required in order for us to continue producing the event to the highest standard that, really, the industry deserves and the designers in Toronto deserve.”
Aside from landing a blow to Toronto’s image in the international fashion world, the cancelation threatens up and coming Toronto designers’ livelihoods. It will be much harder for local designers to display their brand to an international audience and receive media coverage.
Fashion week is not only a time for designers to launch their latest collections but to secure potential buyers and investors. It also provides opportunities for emerging designers by staging contests. With this cancellation IMG will no longer be a part of the Mercedes Benz Start Up program which in the past has awarded a $30 000 bursary to up and coming designers and help them launch their own runway show.
Photo Courtesy of Toronto Fashion Week via Facebook