HomeMusicToronto synth-rocker TOVI shares animated video for new single 'Mad Melancholia'

Toronto synth-rocker TOVI shares animated video for new single ‘Mad Melancholia’

Toronto synth-rocker Rebecca Emms has shared a video for her new single as TOVI, “Mad Melancholia.”

The single marks TOVI’s first new music since her sophomore EP, Hard Feelings. “Mad Melancholia” is an electro-rock anthem with a psychedelic tinge. Alongside the track, she’s shared a playful animated video that she created herself. The video comes packed with captivating stop-motion style drawings that fit the track perfectly.

“‘Mad Melancholia’ is a song about mentally spiralling,” TOVI explains. “Those late night/early morning thoughts where it seems like everything is the absolute worst, the ones that keep you from falling asleep. Fading in and out of reality. I wanted the dramatic lyrics with the lullaby-like melody to feel a bit tongue in cheek, expressing this frustration of losing control of my own thoughts.”

Watch the video for “Mad Melancholia” below.
 

 
Lyrically, TOVI delivers lines like, “He’s been breaking my heart/ Since the first day that I met him/ He said ‘Be Good, be safe, see you someday’/ But I’m still trying to shake it.”

“A lot of the song was recorded in my bedroom studio with instruments added/edited with Josh Korody in his studio,” TOVI adds. “It turned out really cinematic! I felt inspired by both the sound and visual elements of the lyrics in the song to take a stab at creating an animation for the first time. It was all a big experiment of creating these moving sketches, that eventually came together as a full video.”

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