HomeMusicU.S. Girls return with video for new synth-pop single 'So Typically Now'

U.S. Girls return with video for new synth-pop single ‘So Typically Now’

U.S. Girls are back with a video for their new single, “So Typically Now.”

Featuring backing vocals from Kyle Kidd, “So Typically Now” is a dance-worthy synth-pop anthem. Boasting uplifting drums, dreamy synths, gritty electronics, and frontwoman Meg Remy’s distinctive playful vocal lines, the track is a perfect return for U.S. Girls.

Directed by the band’s very Remy, the accompanying video pokes fun at real estate, just like the song does. It follows a whole slew of construction workers watching a video of Remy singing along to the catchy disco-tinged tune.

Watch the video for “So Typically Now” below.
 


 
While a new U.S. Girls has not yet been announced, let’s hope that one is in the works, as it would serve as the first new record in two years. Their last album was 2020’s long-awaited Heavy Light. The album included over 20 collaborators this time around, including in-session musicians like E Street Band saxophonist Jake Clemons and co-writers Basia Bulat and Rich Morel.

Between then and today’s release of “So Typically Now,” Remy has found ways to stay busy. She’s contributed to 4AD’s 40th anniversary album and released a Glenn Gould collaboration, “Good Kinda High.”

Remy also released her debut book, Begin by Telling. The bookis a collection of “illustrated lyric essays,” covering everything from Remy’s childhood up until the present day.

“These memories are visceral,” a press release explains. “As though channel surfing, we catch glimpses of Desert Storm, the Oklahoma City Bombing, random street violence, the petrochemical industry, small town Deadheads, a toilet with uterus lining in it, the county STD clinic, and missionaries at the front door.”

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