In September 2015, Torontonians mourned the loss of the beloved Velvet Underground; a venue that has been a landmark for Canadian music since it hosted the release show for Alanis Morissette’s hit album, Jagged Little Pill in 1995. Located on 510 Queen West, the venue was let go by Liberty Entertainment Group, who planned on turning the space into a wine bar.
However, just when it seemed like Velvet’s iconic 20-year-run was really coming to an end, live music company Embrace Presents announced that they are taking charge of the space, and plan to restore it as a live music venue.
“We heard the Velvet was closing, so we immediately reached out as we had always been huge fans of the venue,” Embrace’s CEO, Adam Gill, told the Toronto Star.
Gill also told the Star that Embrace hopes to “help bring live music back to Queen Street.”
In celebration of the venue’s revival, Embrace Presents has announced that they will be hosting a reopening party on February 12. Toronto band Trust will be joining in on the party, setting the stage for Velvet’s anticipated reputation as a new live music spot.
Main image courtesy Chris Harte via Flickr