Canadian post-harcore rockers Alexisonfire just dropped a music video for their raucous single “Familiar Drugs.”
The new clip is powerful in its simplicity, as the band wails on their instruments in a plain room as people uncomfortably watch on. The video comes entirely shot on VHS and cellphones, with gritty effects that match the distortion of the track. As the tune progresses, the lights in the room turn the same eerie green as all of the promotional material for the track.
“Everything came together really fast,” lead guitarist Wade MacNeil explains to Consequence of Sound. “Maxxis (the director) flew into Toronto with a crew of four people, found the plainest room he could and shot us on VHS tape and cellphones in a day. We were all really drawn to the vibe of old punk documentaries and videos from the ’70s and ’80s. We asked for a lo-fi, no bullshit performance video and that’s what he delivered.”
Watch the new video for “Familiar Drugs” below.
“I thought it would be cool to put a very normal woman in this tight space with Alexisonfire performing,” director Maxxis explains to Consequence of Sound. “She represents the withdrawn and disinterested sales force that is out there moving product to make a buck – regarless of what it is. She doesn’t give a shit about this band or their music – maybe she even thinks it’s stupid. There’s no passion there, so she stands miserably in the background. A nice metaphor for life I think.”
Catch Alexisonfire at The Budweiser Stage on June 15th and 16th.