Austin duo Black Pumas, who were just nominated for Best New Artist for this year’s Grammys, have released a music video for “Colors.”
The music video for “Colors” was directed by Kristian Mercado, and it opens up with band member Eric Burton playing the guitar in the middle of a graffiti alley right below a bridge. A family of three is shown, as they face hardships while living in the Bronx.
“I really wanted to capture how powerful the sounds and vocals of Black Pumas are. I’m driven by emotion and felt a strong connection to the music,” Mercado explains, “I was on a trip in Florida at Banana Records when I heard ‘Colors’ playing. I was instantly moved and asked tons of questions about who they were. It was such a powerful song and experience that I sought out to do the music video for the song.”
Watch Black Pumas’ music video for “Colors” below.
Black Pumas will have a show in Toronto at the Mod Club on January 23rd, You can purchase tickets here.