Watch: Born Ruffians share video for new track ‘I Fall in Love Every Night,’ announce new album ‘Juice’ in letters to fans

'Juice' is set for release on April 3rd

Born Ruffians sent fifty of their biggest fans a personalized letter announcing their forthcoming album Juice, which is set for release on April 3rd. Today, the band has shared a video for their first single, “I Fall In Love Every Night.”

“It’s easy for me (and I think for a lot of people) to take things for granted,” frontman Luke LaLonde explains of the new track. “There’s a constant narrative I’ve noticed being pushed that the world is a big, mean, scary place. We’re constantly being drilled by bad news, perpetual fear. You can forget how beautiful the world is and you can forget to even notice the person right next to you… There is an overwhelming amount of love in the world, you just have to focus on it every once in a while.”

The trippy new video features our very own Brent, coated in a pink liquid and announcing their new record before the band launches into the energetic, raucous track.

Watch the video for “I Fall In Love Every Night” and check out the tracklist for Juice below.

Juice Tracklist:

01 – “I Fall in Love Every Night”
02 – “Breathe”
03 – “Dedication”
04 – “The Poet [Can’t Jam]”
05 – “I’m Fine”
06 – “Hey You (featuring Maddy Wilde)”
07 – “Squeaky”
08 – “Hazy Wave”
09 – “Wavy Haze”

Catch the Born Ruffians at Meridian Hall on March 12th.