Chipotle wrapped up a music burrito that combines Alabama Shakes’ Brittany Howard, My Morning Jacket’s Jim James and Backstreet Boys’ 1999 ballad “I Want It That Way” for a new four minute advert.
The animated short features a young boy and girl with opposing lemonade stands, who despite being clearly infatuated with each other, become obsessed with one-upping each other’s business. It’s a cutesy love story that plays with the burrito company’s idea of sustainability and cooking with integrity.
Howard and James trade off vocal duties for the ad’s soundtrack, in an alternative-blended remix of the boy-band smash hit. Listen and watch in the player above.