Future Generations have unveiled a new music video for “Just Pretend.”
“I think for everyone life can be frustrating at times,” frontman Eddie Gore explains in a statement. “We’ve all been at a place where you question what you’re doing. Whether what you’re spending your time and effort on is going to be worth it all in the end. For me personally and I think for all of us in the band, ‘Just Pretend’ is about how we deal with that frustration.”
The accompanying fun-loving clip sees the band on Coney Island, as they ice cream, walk with pretzels, and perform along to the track.
Watch the video for “Just Pretend” below.
Future Generations Tour Dates:
w/ Yoke Lore
10/26 @ Music Hall of Williamsburg – Brooklyn, NY
10/28 @ Port City Music Hall – Portland, ME
10/29 @ The Ballroom at the Outer Space – Hamden, CT
10/30 @ The Sinclair – Cambridge, MA
11/2 @ Union Stage – Washington, DC
11/4 @ Mercy Lounge – Nashville, TN
11/5 @ Georgia Theatre – Athens, GA
11/6 @ Cat’s Cradle Back Room – Carrboro, NC
Lead photo courtesy of Britnee Meiser.