Nashville, Tennessee-based rockers JEFF the Brotherhood released a video for “Punishment,” the lead single from their 2016 record Zone. Real life brothers Jake and Jamin Orrall leaned on longtime collaborator Jen Uman and Grant Davis to direct the video, which features Harpreet “Back Gear” Pappu’s all-world reverse driving skills.
“The band gave us full support to shoot the video in Bathinda, Punjab where Harpreet is a local celebrity,” Uman told NPR.
“Bathinda police behave as if his driving is business as usual even when he comes cruising down the road followed by some foreigner on the roof of a car filming him. They understood our concept of moving backwards being just as dynamic as any other form but staying true to the way we see what a car driving backwards sounds like. Our approach to making a music video relies more on the song itself and seeing through our ideas simply without leaning on flash or trend.”
Watch the video below.
Image via Alterna2/Flickr