Watch: Kendrick Lamar teases cryptic new project ‘pgLang’

His Instagram says he's the founder of an 'at service company'

Kendrick Lamar has teased a mysterious new project called “pgLang.”

Lamar deleted his entire feed and updated it to say that he’s the founder of an “at service company” called pgLang. A website for the company says that it is a “multilingual” endeavour that uses different mediums, and to tease the project further, Lamar even shared a Dave Free-directed trailer.

The clip features appearances from Lamar alongside Jorja Smith, Baby Keem, and Yara Shahidi, and it features a new song from Baby Keem called “Jump 2” and a snippet of Florence and the Machine’s “June.”

Watch the full four minute clip here.