Just a month after the release of K.G., King Gizzard and the Lizard Wizard are back with an animated video for their new single “If Not Now, Then When?”
The four-minute track track is a perfect hybrid of surf rock to prog rock to glam. The accompanying video was helmed by New Zealand director Dr. D Foothead.
“The song made me consider how individual action or inaction affects the world,” Foothead explains. “What happens when our repressed pain, darkness and confusion manifest and influence our surroundings and relationships? I wanted to explore the journey of a character who has neglected their inner shadow, and how this energy manifests physically and becomes a force of its own.”
Watch the video for “If Not Now, Then When?” below.