Watch: Lyric Video for New Kendrick Lamar Single “i”

Grammy-nominated hip-hop icon releases artsy video for new track

Acclaimed rapper Kendrick Lamar just released a lyric video for the first single from his third studio album. Watch “i” below.

The song samples the Isley Brothers’ 1973 hit “That Lady”. With its upbeat, poppy beat, “i” is on the fast track to becoming the new Pharrell’s “Happy”. The video further reiterates the song’s message of self-love and acceptance.

Lamar’s yet-to-be-titled new album is set for release by the end of this year. He performed “i” live for the first time earlier this month at a surprise appearance for the We Day Toronto Concert. Check it out below.