Metric’s seventh record, Art of Doubt is out today, which features three previously released singles: “Now or Never Now,” “Dressed to Suppress,” and “Dark Saturday.” Along with the album, the Canadian rock band dropped a video for “Now or Never Now,” directed by Lorraine Nicholson and shot over three days in Los Angeles and Miami.
Nicholson explains the video, saying that: “Many music videos take place in night clubs. Very few depict them as they so often are: pensive, dark and depressing.” Lead singer, Emily Haines, explains that the video is supposed to reference Brett Easton Ellis’ book, Less Than Zero, and it’s illustration of youth in that time. Throughout the video, Haines is lost and lonely with random strangers as they travel from lonely night clubs to the early morning sunrise. The rest of the band tries to find Haines and rescue her from her lonely existence, but they always arrive too late.
Watch the video below.