Watch: Middle Kids share video for new track ‘Cellophane (Brain)’

'Today We're The Greatest' is set for release on March 19

Australian indie trio Middle Kids have shared a video for their new track “Cellophane (Brain)” from their forthcoming album, Today We’re The Greatest, which drops on March 19th via Domino.

“I remember making a diorama in primary school for an under-the-ocean scene using cellophane,” frontwoman Hannah Joy explains. “I loved the way cellophane looked but I hated the way it crunched and creased in my hands. It’s one of those weird things you remember sometimes…. I’m not even sure if cellophane is an exact metaphor for my mind it feels connected to the song for me. When I consciously started taking note of what was going on in my brain it was usually ANXIOUS and NEGATIVE. If my mind is a minefield of fear and sadness, nothing else can shift my overall sense of myself. But to change one’s thinking is incredibly hard. It’s an inner journey with little extrinsic reward or accountability.”

Watch the video for ‘Cellophane (Brain)” below.

“This feels like a move towards a bold and honest sound,” Middle Kids’ Tim Fitz explains. “When we were recording, we were asking ‘what is the emotion of this sound’ instead of ‘is this a cool sound’? A guitar wailing and breaking up in the distance is emotional because it sounds like an emotion that we’ve all felt.”