Canadian alt-rockers Mother Mother have just dropped a new music video for their hit single, “It’s Alright.”
The track explored the healing process of working through forgiving yourself when you’ve made a mistake, and after its release, an overwhelming number of listeners reached out to speak about their own journey of self-forgiveness. This reaction inspired the video for “It’s Alright,” which is a fan-sourced music video and accompanying social media campaign that features a diverse cast of real people opening up about their own stories related to complex topics like depression, eating disorders, disability, and belonging.
Watch the video for “It’s Alright” below.
“Our message behind this song and video is to advocate talking about one’s problems, or points of shame, guilt, embarrassment, regret etc, to a comforting and non-judgmental source,” frontman Ryan Guldemond explained in a statement. “By doing so, we are better able to separate from our issues and see them more objectively, allowing us to work our way through, and move closer to peace.”