Nathaniel Rateliff & the Night Sweats have just released a video for “A Little Honey,” directed by former bassist Rett Rogers. The video shows them playing one of their upbeat live shows in St. Paul, Minnesota as older couples in the crowd embrace.
According to the Rolling Stone, Rateliff explains that “‘A Little Honey’ is a song all about love and desire. Everyone needs some honey and sweet loving, and in the video we wanted to embrace that kind of love in couples of all ages. A burning love doesn’t have any kind of borders or age restrictions.”
Watch the video below.
Along with the video, the band will be releasing their own line of craft chocolate, and their keyboardist even helped develop the flavour called “A Little Honey.” All of the profits will go to the Marigold Project, Rateliff’s foundation that supports nonprofit organizations working on “issues of economic and social justice.”