Watch: The Franklin Electric share charming music video for new tune ‘Why You Gotta Be’

From their upcoming album ‘This Time I See It’ out September 24

Montreal-based indie group The Franklin Electric are back again with a moving new tune “Why You Gotta Be.” They also have announced a new album This Time I See It coming to us on September 24.

The collective self-describes their sound as “music for the children of the sun.” The new single proves this true with warm guitar riffs, soft percussion and bold, vibrant vocals that all blend together to create a stunning piece of work.

Released alongside an aesthetically pleasing film, the video follows a woman throughout the day as she ponders near the shore and rides a bike.

Watch the video for “Why You Gotta Be” below.