After releasing his sophomore album The Same But By Different Means, Yves Jarvis has dropped a new video for the album’s track, “360.”
The clip sees Jarvis drenched in blue light as he sings along to the bouncy tune while the camera rapidly zooms in and out on his erratic movements.
“This video is meant to illustrate the lyrical content of the song ‘360’ with the dynamics of the camera’s zoom,” Jarvis explained in a statement. “Through ecstatic zoom-ins/outs in direct response to both the video and the song’s cadence, the performances are met and elevated. The lines between direction and performance are non-existent here, as I intended to both possess the frame in real time and through the subsequent editing in order to altogether embolden these notions.”
Watch the video for “360” below.