Why Adele Stayed Away from Social Media while Working on ’25’

Adele's thoughts on social media and creativity

Though social media has its perks, such as networking and staying up-to-date on current events, it can also be overwhelmingly obtrusive—not to mention downright unproductive. Many of us often yearn to distance ourselves from the Facebook-verse and the constant urge to scroll through Instagram every five minutes.

In a recent interview done with Time, Adele chose to shed light on the fact that, for artists, getting caught up in social media can impact both creativity and productivity.

“My life has changed so much, but I’ve made the realest record I can make, and it’s the real part of me,” said Adele. “How am I supposed to write a real record if I’m waiting for half a million likes on a f—ing photo? That ain’t real.”

Not afraid to speak her mind, Adele also commented on the promotional aspect behind releasing an album.

“I’m not throwing shade at anybody, but when you have a six-month build up, don’t expect me to be there the day your album comes out, because I’m bored. It doesn’t matter how amazing it is. You put seven songs out. I’ve heard the album. I’ve heard everything you want to say about it. I’ve heard it all over radio. Don’t expect me to not lose interest before it’s even happened.”

What do you think? Does social media obstruct our creativity and productivity? Weigh in below.