It’s official. Starbucks is set to roll out a craft beer, wine and tapas menu tomorrow (April 5) at three locations in Toronto. The new menu will be featured at locations in higher-end neighbourhoods after 2pm: 446 Spadina Rd., 1740 Avenue Rd., and 3079 Bloor St. W.
According to The Star, president of Starbucks Canada, Rossann Williams, says that this change intends to enhance the Starbucks experience, bringing in guests both day and night.
In an interview with The Star, Williams says:
“Evenings are an occasion where customers can gather with friends or family or find a quiet spot by themselves to enjoy a sophisticated, welcoming environment.”
The new drink menu will feature four wines, including Niagara’s Vintage Ink Chardonnay for $11 (6 oz.) and Fielding Estate Riesling for $10 (6 oz.). The other wines include Italy’s Santa Margherita Pinot Grigio and New Zealand’s Kim Crawford Sauvignon Blanc priced at $13 each for 6 ounces.
The offered selection of Ontario craft beer and cider will rotate, priced at around $5-$6.
Industry experts say that launching this big change in upscale neighbourhoods is a lot less risky for the Starbucks chain.
In addition to an additional drink menu, the three locations will offer a tapas menu available after 2pm as well. The new menu is complete with two flatbreads, one meat and one veggie ($7.95), spinach artichoke dip with pita chips ($6.95), truffle mac & cheese ($6.95), meatballs with tomato basil sauce ($5.95), bacon-wrapped dates ($5.95), marinated chicken skewers ($5.95) and truffle popcorn ($2.95).
What do you think about these new changes? Do you think the new menu will be a success? Leave a comment below.
(Photos courtesy of Starbucks)