Hamilton’s Young Rival have shared a brand new music video for their Interior Light single “Elevator”, although it may not look so.
Shot and edited digitally, the latest music video was then printed out frame-by-frame on a dot matrix printer, and then re-scanned and animated to complete the final product.
The band wrote on their YouTube page:
“Conceptually the video was heavily inspired by the work of Canadian animation pioneer Norman McLaren – specifically his work “Pas De Deux”
Watch for yourself below: