YouTube is launching a global grant program for Black creators on the platform, using capital from its $100 million #YouTubeBlack Voices Fund.
The new grant program is starting off with the inaugural #YouTubeBlack Voices Class of 2021, which features 132 creators from six different countries: United States, Kenya, Brazil, Australia, South Africa, and Nigeria.
So excited to announce that I am part of the inaugural #YouTubeBlackVoices class of 2021! It means, I am one of 112 creators globally, chosen by @youtube to invest in, uplift & grow as means to amplify black voices on the platform! Wow, this feels like a dream! ? #YouTubeBlack pic.twitter.com/eqa0jJxyYa
— Kay Yarms (@KayNgonyama) January 12, 2021
This year’s group of creators features musicians, photographers, lifestyle bloggers, and more, such as KennyHoopla, Brent Faiyaz, Jean Dawson, serpentwithfeet, Rael, and more.
“The YouTubeBlack community is filled with so many passionate, creative, talented and brilliant artists and entrepreneurs,” YouTube vp, responsibility Malik Ducard explains, according to Billboard. “These creators and artists have been doing this work already and are known by their communities, but we’re really excited to invest in them, and we believe that they can and will become household names with this support.”
The goal of the program is to invest in 500 creators by the end of 2023.