Gearing up for the release of her forthcoming album Norman Fucking Rockwell, which drops on August 30th, Lana Del Rey has dropped a double video for two new tracks, “Fuck It I Love You” and “The Greatest.”
“Fuck It I Love You” is a silky, slow-burning track that sees Del Rey crooning lines like “Dream a little dream of me/ Turn this into something sweet/ Turn the radio on/ Dancing to a pop song/ Fuck it I love you.” “The Greatest,” on the other hand, is more of a power ballad, with a stripped back piano line and a groovy electric guitar riff as Del Rey wails, “And I’m wasted/ Don’t leave I just need a wake up call.”
The vintage-style Rich Lee-directed clip sees Del Rey lounging on a boat, and playing pool and throwing darts in a divey bar. Throughout “Fuck It I Love You,” Del Rey spends her time in the water beneath mystical northern lights, surfing, swinging, and even crying on the beach. Throughout “The Greatest,” Del Rey spends most of her time on a boat, looking out at the sunset, and in a dive bar glancing at tunes on a jukebox.
Watch the double video for “Fuck It I Love You” and “The Greatest” below.